- 30 March, 2015
- by Grenada Spot
They were just a bunch of island girls hanging out, when they decided to record a video cover for fun. It was their friend Solange Dowden who decided to upload the fun video they made, so their friends could enjoy it too. After all, it was just their friends who viewed this kind of thing, right?
That's what they thought. However, friends shared it and then popular Facebook icon and artist, De Lorean shared it, subtitling it, "They made my evening with those killer voices!" The Chicago bred singer/songwriter and record label owner of Get It Crew and Swagga Boyz Entertainment, fell in love with the melodic island voices and shared the video with his fans, who then took it viral.
The girls soon realized just what had happened and knew they were going viral. From De Lorean's page to the next popular Facebook page to post the video — I Discover Stars — the views were rolling in and so were the fans, rave reviews and the Facebook shares.
Just how many views have these girls collectively generated from the aforementioned posts? Eleven million: 11,625,248, as of me typing his line on Tuesday, March 24. This is not including the additional 200,000 plus views on their friend's Solange's page, where the original post was uploaded. So, who on earth are these girls? Everyone wanted to know.
They are local rising stars 18-year-old Jasmine Murray, 23-year-old Avi Charles and 19-year-old Adonna Campbell. No artist from their island has ever had a video go that viral. It's possibly torn down several records for viral videos in the region and internationally as well, given the speed with which they gained a following on Facebook, with everyone asking particularly, "Who is backpack girl?"
So, it was appropriate to find out more about these young Grenadian divas, because the Internet could not get enough of them and still can't. The girls came together as a group and answered the following questions:
We had just finished eating and decided we should do some snippets for Instagram. On instant we realized we harmonized together perfectly and we loved how amazing Jasmine sounded on the hook, so we just went for it. It was all fun and games.
We weren't really expecting much, a few likes here and things, tons of comments, but that was it.
De Lorean, a Facebook icon, uploaded the video on his page and it went VIRAL, in a matter of hours, it was over 1 million. OUR REACTION: Screaming, Tears, Laughter and just sheer Awe of the fact that our little home video went that far.
No, neither parties contacted us. The video was just uploaded.
Avi: I really want to make it internationally and make a difference in the music industry. I hope I do, but with the country live in, the love for arts is slowly dying.
Jasmine: Music is my life, and once I have music and I can share it with the world, I will.
Adonna: I want to be able to make millions of people [feel] how powerful singing can be and for them to feel as amazing as I do, when I sing.
No, we haven't — a few views — but nothing major. It feels humbling and amazing at the same time to know that we brought smiles and tears to lives and that's all we ever really wanted.
It is an awesome feeling to see the world look into this little island, for a bit, and just show some love with the island girls.
I am really not the shy person. I just wasn't expecting the camera to be so close to my face, so [I] turned around quickly. I hope the name 'Backpack Girl' doesn't stick. I prefer 'Jazzmine' and it brought tears to my eyes, with all the showers of love and support I got.
Interviews, jobs, and much more and we are ready for the road ahead.
[We'll] use this to share our music and [the] music of Grenada, to the world, and show them the islands really aren't just about Soca and Reggae and not every artist would sound like a Dancehall artist.
GRENADIAN DESTINY'S CHILD? LOL, the name needs work. Yes, but we each have individual careers — but we love singing together, so it could be in the works.
No, we are still enjoying the slight fame we have gotten.
Yes, but we want to be able to do our own music and brand ourselves.
We are young and talented and want to change music and make a difference, 'cause music is the way to the soul. We love all genres, but give us a lil' Soul and Rhythm and we will take you away.
A Think Inside the Box Environment — No, for all questions, and it's a sad state for a country to be in. Yes we are an island — we are a multi-cultured island – influenced by so many different cultures, but we are focused on Soca and Reggae and we still seldom capitalize on those artistes. Grenada is one of the most talented places I know, and instead of harnessing those talents and developing it, it's left on the sidelines. Discouraging.
It's the most important aspect for your music, as an independent artist. You are your support team and your marketing team, so social media is your playground.
Financial Support and Moral Support — it's hard being an artist in Grenada and having to produce music here. It's either too much money to record, or the impact you expect the music to have, it doesn't and that is hard and very discouraging.
Use Social Media, it works — the right Facebook pages — network and share your music with love.
We are working on coming out with new videos and probably a cover album.
Jasmine: @Jasmine Treasure Murray
Adonna: @Charmer Bell
What's next for the Grenadian Divas? Stay tuned. I am sure you will be hearing lots more very soon.
Article: A. Moore